SANTA MONICA, California/USA (Monday, June 10, 2013) – Association of Surfing Professionals (ASP) International announced today the appointment of Liam Ferguson as Vice President of Sponsorship Integration. Ferguson joins a world-class team of ASP professionals dedicated to growing and celebrating the sport of surfing worldwide. As part of recently hired Chief Marketing and Revenue Officer Michael Lynch’s team, Ferguson will help lead the process of securing sponsorship marketing partners.
“This is an unprecedented time in the sport’s history and we are fortunate to have someone with Liam’s extensive experience and capabilities join the team,” Lynch said. “Liam has an excellent rapport with sponsorship and marketing individuals in both endemic and non-endemic circles and his passion for professional surfing is evident in everything he does. We are both very excited about this next chapter for the ASP.”
With over 20 years experience in the action sports community, Ferguson has held high-level positions in sales, marketing and publishing and is one of the most respected executives in the industry. Ferguson joins ASP after a seven-year stint as President and Group Publisher for Transworld Media and begins his new role on June 15, 2013.
“The next group of marketing partners and sponsors to team with the ASP will have a terrific opportunity to be on the ground floor of forming the global pro surf league”, continued Lynch. “Liam represents exactly the type of leader we need to help bring in the right partners and help them become part of surfing history. The high-level action and incredible lifestyles of the world’s best surfers have organically developed the ASP into the singular lens through which fans enjoy and experience surfing. The aggregation of the sport and the ASP’s newly-acquired ability to activate sponsorship, marketing and media on a global scale will significantly enhance the value of the sport across all parties – from fans to commercial partners.”
ASP is dedicated to showcasing the world’s best surfing talent in a variety of progressive formats and is revolutionizing the way the world watches surfing. ASP has crowned surfing’s undisputed world champions since 1976.
For more information, log onto www.aspworldtour.com